Toonz Media Group, India’s top animation studio, has unveiled MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—powered by technology from streaming technology provider Amagi—marks the animation giant’s focused entry into the smart TV market, with plans to expand globally in the coming years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Drawing from Toonz’s comprehensive collection of over 25 years of animation production, MyToonz offers a curated selection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the rapidly growing FAST streaming sector.
A Fresh Era for Complimentary Streaming TV
The launch of MyToonz represents a notable change in how creators of content are handling distribution in an ever more fragmented media landscape. As traditional television viewing habits keep declining, particularly amongst younger audiences, free ad-supported streaming services—known as FAST channels—have emerged as a essential option for reaching families and children. Toonz’s decision to pivot towards this model reflects broader industry recognition that FAST platforms provide a viable route for generating revenue from content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on vast numbers of devices across Indian households, removing barriers to viewership and ensuring its programming reaches audiences without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, emphasised that the channel serves as the company’s deliberate approach to shifts in how people watch content and the connected television revolution. The working relationship with Amagi, a content distribution specialist preferred by broadcasters and operators across dozens of countries, showcases Toonz’s commitment to creating platforms designed for large-scale operations. For LG India, the launch of MyToonz enhances its existing free-to-air channel portfolio, cementing the manufacturer’s role as a source of premium content without subscription costs. This collaboration illustrates how conventional broadcasters and hardware manufacturers are collaborating more frequently to reach viewers in the FAST ecosystem.
- MyToonz leverages a quarter-century of animation expertise and production experience
- Service covers internationally produced properties and India-rooted programming
- Toonz produces over 10,000 minutes of material annually in Thiruvananthapuram
- FAST model eliminates subscription requirements whilst supporting ad-based monetisation
Established over 30 Years of Excellence in Animation
MyToonz’s launch is backed by Toonz Media Group’s strong reputation in animated content creation, covering a quarter-century of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s extensive output—upwards of 10,000 minutes of bespoke programming annually—marks it as one of India’s premier animation studios. This existing framework and creative expertise provide MyToonz with a significant competitive edge, guaranteeing the channel debuts with a curated library of programming rather than relying on minimal or formulaic content offerings.
The breadth of Toonz’s programming catalogue allows MyToonz to cater to varied viewer tastes and age demographics within the children’s entertainment segment. Rather than starting with limited programming, the channel draws on decades of built-up IP assets and production knowledge. This foundation enables Toonz to fill MyToonz with diverse, vetted programming from launch, whilst at the same time developing original programming to ensure the platform remains current and engaging for audiences. The organisation’s track record to manage major production undertakings strengthens its capability to sustain the FAST channel over the long term.
A Varied Content Library
MyToonz’s content portfolio reflects Toonz’s dual focus on both internationally developed properties and distinctly Indian storytelling traditions. The channel presents titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of traditional Indian narratives combined with modern children’s programming. This diverse combination attracts families looking for culturally resonant content whilst sustaining familiarity with globally recognised intellectual properties, establishing MyToonz as a authentically inclusive platform.
Key Alliances Driving Global Ambitions
Toonz Media Group’s scaling plans depends significantly on strategic partnerships with proven tech and delivery networks. The collaboration with Amagi, a major technology supplier for FAST channels, provides the core infrastructure needed to grow MyToonz across multiple markets and devices. Amagi’s platform is currently operating by media companies and streaming services in dozens of countries, delivering demonstrated experience in handling complex streaming deployments. This partnership permits Toonz to concentrate on producing content whilst drawing on battle-tested infrastructure built expressly for ongoing ad-supported streaming ventures. The arrangement exemplifies how content creators can accelerate global distribution by working alongside focused infrastructure specialists instead of developing custom platforms.
The partnership with LG Electronics represents another essential pillar of MyToonz’s distribution approach. By obtaining placement on LG’s smart TV platform across India, Toonz gains direct access to millions of households without requiring consumers to download additional applications or purchase separate services. This embedded distribution model significantly lowers barriers to discovery and adoption. LG’s existing portfolio of free channels establishes an developed environment where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and market standing. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional smart TV manufacturers and streaming platforms will become vital to replicating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Technology Behind the Platform
Amagi’s technology platform forms the operational core infrastructure of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based delivery systems, which Amagi recognises as essential for building sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than building proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to allocate resources toward content creation and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Revolutionising Kids’ Content Distribution
MyToonz constitutes a significant shift in how children’s content reaches audiences across India and beyond. Rather than relying solely on traditional linear broadcasting or subscription streaming platforms, Toonz is utilising the free, ad-supported television format to broaden availability of premium children’s shows. This strategy recognises the shifting consumption patterns of modern families, where easy access, convenience, and free content have grown essential. By placing MyToonz on LG smart TVs, the company removes barriers that typically hinder content discovery, allowing children and families to discover engaging shows without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must evolve alongside them” highlights Toonz’s recognition of essential sector change. The FAST channel model allows the studio to capitalise on its extensive library using advertisements whilst delivering households quality programming at no cost. This dual-revenue approach differs markedly from conventional subscription platforms, where gaining and keeping subscribers drive profitability. For Toonz, which produces over 10,000 minutes of content annually from its Thiruvananthapuram facility, the FAST model offers an streamlined distribution channel that expands viewer access whilst maintaining financial sustainability. The launch demonstrates the company’s goal to establish itself as a dominant force in children’s entertainment distribution rather than simply a content producer.
- FAST channels eliminate subscription barriers whilst generating revenue through strategic advertising
- Direct smart TV integration offers frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise vast content libraries efficiently
